SQP + PPC Merged Dashboard
Discover hidden performance gaps by merging Search Query Performance with your Sponsored Products reports.
What This Tool Does
Merges your Amazon Search Query Performance (SQP) report with your Sponsored Products Search Term (Beta) report to reveal which words and phrases are driving organic vs paid sales side-by-side.
- ASIN Filtering: Automatically extracts ASIN from SQP and filters PPC report to match.
- Organic Insights: See search query volume and market conversion % per keyword.
- Ad Performance: Direct comparison with Sales, ACOS, CPC and P&L from your ads.
- Gap Analysis: Instantly detects high-volume keywords where you have no ad presence.
How To Use
- Download SQP Report:
Seller Central → Brand Analytics → Search Query Performance. Export as .csv or .xlsx (Weekly/Monthly).
- Download SP Beta Report:
Amazon Ads → Reporting (Beta) → Sponsored Products → Search Term Report. Select same date range as SQP report.
- Ensure Columns:
• SQP must have: Search Query
• PPC must have: Search Term, Advertised Product ID (ASIN), Spend, Sales
- Upload & Merge:
Upload both files below. The tool matches them on keyword using a left join.
- Analyze:
Sort by Search Query Volume. Scroll down to see Missing Opportunities — keywords with volume but 0 ad spend.
Upload Reports
Select both reports from the same date range for accurate keyword matching
Upload SQP Files (Multiple Allowed)
Drag & drop or click to browse
Select 4-8 weeks of SQP reports for best trend data.Upload SP Beta Report
Drag & drop or click to browse
.csv or .xlsx · Same date range as SQPScaling Amazon Ads for
Million-Dollar Brands
Rule-Based Automation, Profit & Organic Ranking — Supporting 8-Figure Brands with an In-House PPC Team.
