Placement & Audience Dashboard
Amazon PPC is no longer just keywords. Upload your bulk file to automatically break out your campaigns across the 4 primary placements and audience segments.
What this tool does
Parses your Amazon Sponsored Products bulk file and breaks out performance across Top of Search, Product Pages, Rest of Search and Amazon Business placements. Audience segments (Shopper Cohorts) are extracted and benchmarked side-by-side.
How to get the file
- Go to Seller Central → Campaign Manager → Bulk Operations
- Click Create spreadsheet for download (include Sponsored Products data)
- Download the generated
.xlsxfile - Upload it below to visualise placement performance
Select Report Type
Choose the type of report you want to analyze before uploading
Upload Operations File
Drop your Amazon report — we'll handle the rest
Drop your bulk file here
or click to browse
Supports .xlsx, .xls, .csvSame keyword, very different results by placement
Amazon charges very different prices — and delivers very different conversion rates — depending on where your ad shows. Top of Search typically converts 2-3x better than Product Pages, but costs more per click. The placement report knows exactly how your spend splits across Top of Search, Rest of Search, Product Pages, and Amazon Business — yet most sellers set placement modifiers once, by feel, and never look again.
This dashboard parses your Sponsored Products bulk file and breaks out spend, sales, ACOS, CTR, and conversion rate by placement and by audience — so your placement modifiers can be set from evidence: pay up where you convert, pull back where you don't.
How It Works
- 1
Export your bulk file
Seller Central → Campaign Manager → Bulk Operations. Download the standard bulk export including campaigns, placements, and audience data.
- 2
Choose report type and upload
Select the report type you're analyzing and drop the file in. Parsing is fully in-browser — your account data never leaves your machine.
- 3
Compare placements side by side
See spend, sales, ACOS, CTR, and CVR broken out across Top of Search, Rest of Search, Product Pages, and Amazon Business — per campaign and in aggregate.
- 4
Set modifiers from the data
Raise placement modifiers where conversion justifies the premium, cut them where clicks don't turn into orders, and re-export your bulk file with confidence.
When To Use This Tool
Tune placement modifiers
Find campaigns where Top of Search converts well enough to justify a bigger modifier — and where Product Pages are quietly draining spend.
Audit audience performance
For campaigns using audiences, compare how each audience segment performs against your standard targeting before scaling it.
Diagnose a high-ACOS campaign
A campaign's blended ACOS often hides one bad placement. Splitting it out shows whether the problem is the keyword or where it's showing.
Pre-launch strategy for new campaigns
Use placement patterns from your existing catalog to decide starting modifiers for new launches instead of Amazon's defaults.
Frequently Asked Questions
They increase your base bid by a percentage for a specific placement — up to 900% for Top of Search and Product Pages. A $1.00 bid with a 50% Top of Search modifier bids $1.50 there. Modifiers only raise bids, never lower them, which is why your base bid strategy and modifier strategy have to work together.
No — it converts best on average, but the premium only pays when your conversion rate advantage exceeds the CPC premium. That's exactly the comparison this dashboard surfaces per campaign: if Top of Search CVR is 2x your Product Pages CVR but costs 3x per click, the modifier is working against you.
Product page placements show your ad on competitor listings, where the shopper already has a concrete alternative in front of them. CTR and CVR are naturally lower. High spend there with weak conversion usually means your offer doesn't win side-by-side comparisons on price, rating, or reviews — either fix the offer or cut the placement.
Monthly for stable accounts, every two weeks if you're actively adjusting modifiers. Placement performance shifts with competition and seasonality, and modifiers compound with bid changes — reviewing both together prevents runaway CPCs.
Yes — free, no login, and your bulk file is parsed entirely in your browser without being uploaded anywhere. One of 20+ free Amazon PPC tools by Ads Acceleration.
Scaling Amazon Ads for
Million-Dollar Brands
Rule-Based Automation, Profit & Organic Ranking — Supporting 8-Figure Brands with an In-House PPC Team.
