SQP Intelligence Dashboard
Upload Amazon Search Query Performance reports to instantly surface PPC actions, listing opportunities, and historical market share trends.
How to get your SQP report
- Go to Seller Central → Brands → Brand Analytics → Search Query Performance
- Set ASIN View → Simple → Weekly
- Select your ASIN and the desired week
- Click Export → Download CSV (or XLSX)
- Upload below — supports both .csv and .xlsx formats! Check Chrome console if you face errors.
Upload SQP Report(s)
Drag & drop or click to browse
Supports single or multi-week .csv / .xlsx exportsTurn Search Query Performance data into ranking decisions
Amazon's Search Query Performance report is the closest thing sellers have to seeing the market's scoreboard: for every search term, it shows total market impressions, clicks, and purchases — and your brand's share of each. Most sellers download it once, scroll through a few thousand rows, and close the file. The insight is real, but the raw format makes it almost unusable.
This dashboard reads your SQP export and does the classification for you: which keywords you're winning, which ones convert better than the market but starve for impressions, where shoppers see you but don't click, and which high-volume terms your listing is completely invisible on. Each bucket points to a different fix — bid changes, listing creative, content, or new keyword targets.
How It Works
- 1
Download your SQP report
In Seller Central, go to Brand Analytics → Search Query Performance (requires Brand Registry), pick your ASIN or brand view, and export the report. Single or multi-week .csv and .xlsx files both work.
- 2
Upload the export
Drop the file into the dashboard. Everything is processed locally in your browser — your market data never leaves your machine.
- 3
Read the opportunity buckets
The dashboard classifies every query: converting above market but under-served on impressions, clicked but under-converting, shown but not clicked, or high-volume terms where your brand has zero impressions.
- 4
Act on each bucket
Scale bids on proven converters, fix listing creative where CTR lags, fix content where CVR lags, and add the missing keywords to your campaigns and listing copy. With multi-week files you can track share week over week.
When To Use This Tool
Find untapped keywords
High-volume search terms with zero brand impressions are demand your listing doesn't capture yet — often your cheapest growth available.
Diagnose CTR vs CVR problems
The report separates 'shoppers don't click' from 'shoppers click but don't buy' — two different problems with two different fixes.
Scale what's already winning
Keywords where your conversion rate beats the market but impression share is tiny are the safest bid increases you can make.
Track share week over week
Upload multi-week exports to watch your impression and purchase share move as your PPC and listing changes take effect.
Frequently Asked Questions
In Seller Central under Brands → Brand Analytics → Search Query Performance. It's available to brand-registered sellers only. You can view it at the brand level or per ASIN, and export weekly, monthly, or quarterly data as CSV or Excel.
The PPC search term report only shows searches where your ads were clicked — your own advertising data. SQP shows the entire market for each query: total impressions, clicks, and purchases across all sellers, plus your share of each. SQP tells you how big the pie is and how much you own; the search term report only shows your slice of the paid part.
It depends on how many competitors share the market, but the more useful question is relative: if your conversion share is higher than your impression share on a query, you're converting above your visibility — that keyword deserves more impressions via higher bids or better organic rank. This dashboard flags exactly those cases.
Weekly, if you're actively working on rank — SQP data updates on a weekly cycle and week-over-week share movement is the fastest feedback loop Amazon gives you on whether your PPC and listing changes are working. Monthly is enough for stable catalogs.
No — the file is parsed entirely in your browser and nothing is transmitted. The tool is free, requires no login, and is part of the 20+ free Amazon PPC tools by Ads Acceleration.
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