PPC Spend Conversion Curve

Analyze the relationship between ad spend and conversions to optimize budget allocation and maximize ROI.

What This Tool Does

This tool parses your Sponsored Products Search Term Report from an Amazon Bulk Operations file. It analyzes ad performance across different conversion rate (CVR) and order buckets.

  • Identifies where you are spending without generating conversions
  • Shows exactly what proportion of sales comes from high vs. low CVR targets
  • Summarizes the relationship between spend, sales, ACOS, and Exact Order metrics

How To Use

  1. Download a Bulk Operations file from Amazon Advertising console.
  2. Ensure it contains the SP Search Term Report sheet with Sponsored Products rows.
  3. Upload the file below.
  4. Review the interactive charts and metrics tables.
  5. Download the mapped insights to an Excel format.
1

Upload Bulk Operations

Upload your Excel (.xlsx) file containing the SP Search Term Report

Click to browse or drag and drop
Amazon Bulk Operations File (.xlsx)