PPC Health Checker
Upload your Amazon Ads bulk file and get an instant account health score out of 100 across 5 key categories.
What This Tool Does
Analyzes your Amazon Sponsored Products bulk file and scores your PPC account across five health categories — giving you a clear picture of where to focus first.
- Wasted Spend — Keywords spending with zero orders
- Bid Efficiency — Overbid keywords vs. account average CPC
- Match Type Mix — Balance across Exact, Phrase, and Broad
- Cannibalization — Same keyword running in multiple campaigns
- Account Structure — Bloated ad groups and missing auto campaigns
How To Use
- Log into Amazon Seller Central and open Campaign Manager
- Click Bulk Operations in the top navigation
- Select Download, choose Sponsored Products
- Set your date range and download the .xlsx bulk file
- Upload it below — analysis runs entirely in your browser
- Click each score card to jump to its detailed breakdown
Upload Bulk File
Drop your Amazon Ads Sponsored Products bulk Excel file
Drop your bulk file here
or click to browse
Supports .xlsx · .xlsWhat a PPC health check actually measures on Amazon Ads
Most Amazon accounts don't fail because of one broken campaign — they bleed slowly across five or six structural weaknesses at once: a handful of search terms wasting spend, bids drifting away from target ACOS, too much budget trapped in broad match, the same keyword competing against itself in three campaigns, and ad groups so bloated that no single keyword gets a fair bid. Individually each is easy to miss. Together they quietly add ten or fifteen points to your TACoS.
This free PPC Health Checker reads your bulk file and scores your account out of 100 across those dimensions at once, so you see the whole picture instead of one symptom. Everything is parsed in your browser — nothing is uploaded — and you get a ranked list of what's costing you the most, first.
How It Works
- 1
Export your bulk file
Download the Sponsored Products bulk operations file from Amazon Ads for a recent 30–60 day window. It contains every campaign, ad group, keyword, and search term the checker needs.
- 2
Drop it in — nothing is uploaded
The file is parsed entirely in your browser. No account, no login, and none of your data leaves your machine.
- 3
Read your score out of 100
The checker grades wasted spend, bid efficiency, match type mix, keyword cannibalization, and account structure, then rolls them into a single health score with a per-category breakdown.
- 4
Fix the biggest leaks first
Each category comes with a specific recommendation ranked by dollar impact, so you spend your time where it moves TACoS the most instead of guessing.
When To Use This Tool
Get an honest baseline
Before you touch a bid, know exactly where the account stands across every major failure mode — no cherry-picked metrics.
Find wasted spend fast
Search terms and match types draining budget with no orders surface immediately, ranked by how much they're costing you.
Catch structural rot
Bloated ad groups, missing auto campaigns, and cannibalizing keywords are the slow leaks most audits miss. The checker flags them all.
Prioritize by impact
A ranked, dollar-weighted fix list means the first hour of work is the highest-leverage hour, not the easiest one.
Frequently Asked Questions
The Sponsored Products bulk operations file from Amazon Ads, covering a recent 30–60 day date range. It includes campaigns, ad groups, keywords, and search terms — everything the checker scores. Sponsored Brands and Display data can be added later; SP is where most spend and most waste lives.
The score aggregates five weighted categories: wasted spend (search terms and keywords spending with no or poor conversions), bid efficiency (how far bids sit from a sensible ACOS target), match type mix (over-reliance on broad match), keyword cannibalization (the same term competing across campaigns), and account structure (ad group bloat, paused clutter, missing auto campaigns). Each is scored, then combined into the overall number.
Nothing is uploaded. The bulk file is parsed entirely in your browser using JavaScript; your spend, keywords, and account data never touch a server. You can even run it offline once the page has loaded.
Work the ranked recommendations top-down — they're ordered by dollar impact. Wasted-spend fixes usually pay back fastest: pull the flagged search terms into our Negative Keyword Generator, then use the N-Gram Analyzer to catch waste patterns at the root and the Bidding Optimizer to pull bids back toward target.
Yes — free, no login, no upload. It's one of 20+ free Amazon PPC tools built by Ads Acceleration for sellers who want to fix their advertising themselves.