Negative Keyword Generator
Identify and exclude underperforming search terms at scale.
What This Tool Does
- Goal: Stop wasting budget on search terms that don't convert.
- Analysis: Scans your Search Term Reports for low performers.
- Custom Rules: Apply strict filters based on clicks, spend, or zero orders.
- Bulk Ready: Outputs an Amazon-ready Negative Phrase bulk sheet.
How To Use
- Download your Bulk Operations file from Amazon.
- Upload the .xlsx file below.
- Set your threshold criteria (e.g., 10+ clicks, 0 orders).
- Review the detected terms and click Generate Bulk File.
1. Upload File
Select your Amazon Bulk Operations .xlsx
Drag & drop file here
or click to browse
Why negative keywords matter for Amazon PPC
In most Amazon accounts we audit, 20-30% of ad spend goes to search terms that have never produced a single order. Amazon's broad and phrase match types cast a wide net by design — that's how you discover new keywords — but without regular negation, the same irrelevant terms keep collecting clicks month after month. Negative keywords are how you close the drain: they tell Amazon exactly which customer searches should never trigger your ads again.
Doing this manually means exporting a search term report, sorting thousands of rows in a spreadsheet, deciding term by term, and then formatting everything into Amazon's bulk sheet layout without errors. This free negative keyword generator compresses that multi-hour workflow into a few minutes — and because it works from your real search term data, every negative it suggests is backed by your own click and order history, not guesswork.
How It Works
- 1
Upload your search term report
Export the Bulk Operations file (.xlsx) from Amazon Ads and drop it into the tool. Everything is processed in your browser — your data never leaves your machine.
- 2
Set your waste thresholds
Define what counts as a wasted term for your account — for example, 10+ clicks with zero orders, or spend above a dollar amount with no sales. Stricter thresholds mean fewer, safer negatives; looser ones cut waste faster.
- 3
Review the flagged terms
The tool separates Sponsored Products and Sponsored Brands results so you can review each list, deselect anything you want to keep testing, and choose negative exact or negative phrase per term.
- 4
Export an Amazon-ready bulk sheet
Download a formatted .xlsx you can upload straight into Amazon's Bulk Operations — no manual formatting, no copy-paste errors.
When To Use This Tool
Monthly account hygiene
Run your latest 30-60 day search term report through the tool each month to catch new bleeders before they accumulate spend.
ACOS suddenly rising
When ACOS creeps up with no bid changes, irrelevant search terms are a common cause. Negating them is often the fastest correction.
Before scaling budgets
Clean out wasted terms before raising budgets, so incremental spend flows to converting traffic instead of amplifying existing leaks.
Auto and broad campaign cleanup
Discovery campaigns generate the most junk terms by nature. Regular negation keeps them doing their job — finding winners — without the waste.
Frequently Asked Questions
Negative exact blocks only that precise search term — the safest choice when a term is irrelevant but close variations might still convert. Negative phrase blocks every search containing the phrase, which is more aggressive and best for words that are categorically wrong for your product (a different use case, audience, or product type). When in doubt, start with negative exact; you can always widen to phrase later.
A common rule of thumb is 2-3x your product's average clicks-per-order. If your conversion rate is 10% (10 clicks per order), terms with 20-30 clicks and zero orders are strong negative candidates. For low-priced products with high conversion rates you can negate sooner; for expensive products with long consideration windows, allow more clicks before cutting.
Not directly — negatives only stop your ads from showing on those searches, and organic rank is driven by sales velocity and relevance. The indirect risk is negating a term that was actually producing profitable orders, which is why this tool only flags terms based on your real performance data and lets you review every suggestion before exporting.
For accounts spending $10k+/month, review search terms every 1-2 weeks. Smaller accounts can work monthly. The important part is consistency: search behavior shifts constantly, and new wasteful terms appear every cycle — especially in auto and broad match campaigns.
Yes — no cost and no login required. All processing happens locally in your browser, so your search term data is never uploaded to a server. It's one of 20+ free Amazon PPC tools we've built at Ads Acceleration.
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