Keyword Cluster Analyzer
Discover which root keywords drive sales and which are bleeding budget. Upload your Amazon Ads bulk file to instantly cluster and analyze keyword performance.
What This Tool Does
Groups keywords by common root words and analyzes spend vs. performance to identify what drives sales and what bleeds your budget.
- NLP Clustering — Extracts high-frequency root words automatically
- Identify Waste — Spot "Bleeding" clusters with high spend and zero orders
- Find Profitability — See which root words generate low ACoS sales
How To Use
- In Amazon Advertising, go to Campaign Manager
- Click Bulk Operations in the top navigation
- Select Download → Sponsored Products
- Set your date range and download the .xlsx bulk file
- Upload it below — analysis runs entirely in your browser
Upload Bulk File
Drop your Amazon Ads Sponsored Products bulk Excel file
Drop your bulk file here
or click to browse
Supports .xlsx · .xlsSee which keyword themes make money and which bleed budget
Individual keywords are noisy — one converts, the next doesn't, and no single term tells you much. But group them by their shared root word and the truth appears: everything containing 'organic' is profitable, everything containing 'wireless' bleeds. Root-word clustering turns thousands of scattered keywords into a handful of themes you can actually make decisions about.
This analyzer groups your keywords by common root words using NLP, then aggregates spend, sales, orders, ACOS, and wasted spend for each cluster. Instead of judging keywords one at a time, you see which themes drive your business and which quietly drain it — and act on the whole cluster at once.
How It Works
- 1
Export your bulk file
Download the Sponsored Products bulk file from Campaign Manager → Bulk Operations. Processing happens entirely in your browser.
- 2
Upload and cluster
Drop the file in. The tool extracts root words, strips stop words, and groups every keyword into thematic clusters automatically.
- 3
Read the cluster performance
Each cluster shows total spend, sales, orders, ACOS, CPC, and wasted spend — and is labeled profitable, borderline, or bleeding at a glance.
- 4
Act on the theme
Scale profitable clusters, tighten bids on borderline ones, and cut or restructure the bleeders — decisions applied to a whole theme, not one keyword.
When To Use This Tool
Find your profitable themes
Discover which product angles, features, or use-cases actually convert — so you double down on the language that sells.
Spot bleeding root words
A single wasteful root word can span dozens of keywords. Clustering surfaces the theme so you fix the cause, not the symptoms.
Guide keyword expansion
Profitable clusters show the vocabulary worth expanding into with new keywords and campaigns.
Simplify a huge account
When you have thousands of keywords, clustering collapses them into a readable map of what's working and what isn't.
Frequently Asked Questions
It's grouping your keywords by a shared attribute — here, the root words they contain — so you can analyze performance at the theme level instead of keyword by keyword. A cluster like 'organic' might contain 40 individual keywords; seeing their combined spend and sales tells you far more than any one keyword can, and reveals patterns invisible at the individual level.
They're related but distinct. N-gram analysis breaks search terms into word fragments to find waste patterns in your search term report. Cluster analysis groups your existing targeted keywords by root word to judge whole themes as profitable or bleeding. Use n-grams to mine search terms for negatives and new keywords; use clustering to evaluate the keywords you already run.
A cluster where aggregate spend produces little or no profitable return — high spend, high wasted spend, poor ACOS across the theme. Because it's grouped, a bleeding cluster points at a root cause (a wrong-intent word, an off-target feature) rather than scattered unlucky keywords, so the fix is structural and higher-impact.
Yes — profitable clusters are natural blueprints for tightly-themed ad groups or campaigns. Grouping keywords that share intent and performance into their own campaigns gives you cleaner bid control and better relevance than mixing unrelated themes together.
Yes — free, no login required, and your bulk file is parsed entirely in your browser without being uploaded. One of 20+ free Amazon PPC tools by Ads Acceleration.