Graduation Finder
Identify high-performing search terms ready to graduate from broad match to exact match keywords for better control and efficiency.
What This Tool Does
Identify high performing search terms converting in auto and broad campaigns that should be added as exact match keywords in manual campaigns for better control and efficiency.
- Performance-based keyword graduation from broad/auto to exact
- Configurable per ad type performance thresholds
- Multi-metric analysis across clicks, orders, ACOS, and more
- Generates Amazon-ready bulk operations upload file
- ACOS-based filtering and performance metrics
How To Use
- Download your bulk operations file from Amazon Ads
- Select the ad type and set your graduation thresholds
- Upload the file and click Find Graduation Candidates
- Review and select high performing terms from results
- Choose ad groups and click Generate Bulk Operations File
- Upload the generated file back to Amazon Ads
Select Ad Type & Set Graduation Criteria
Upload your Amazon Bulk Operations file above then click the button below to automatically identify graduation candidates based on your criteria. The tool will find search terms that meet your performance thresholds.
Promote proven search terms to exact match
Auto and broad campaigns are discovery engines — they exist to find search terms you didn't know converted. But discovery is only half the job. Once a search term proves itself in a broad or auto campaign, leaving it there means you keep paying broad-match prices and Amazon keeps deciding your bid. The fix is graduation: promoting that term to its own exact-match keyword where you control the bid and capture the traffic efficiently.
The hard part is knowing which terms are ready. Graduation Finder scans your report and flags every search term in auto and broad campaigns that has crossed your performance thresholds — enough orders, acceptable ACOS, real conversion — and packages them into an Amazon-ready bulk file so you can promote them in one upload.
How It Works
- 1
Set your graduation criteria
Choose the ad type and define what 'ready' means for your account — minimum orders, maximum ACOS, click and impression floors. Thresholds are configurable per ad type.
- 2
Upload your report
Drop in the search term report. The tool analyzes performance across clicks, orders, ACOS, and more, entirely in your browser.
- 3
Review graduation candidates
See every auto and broad search term that meets your criteria — the terms already earning their keep that deserve a dedicated exact-match keyword.
- 4
Export the bulk file
Download an Amazon-ready bulk operations file that creates the exact-match keywords, ready to upload to Seller Central.
When To Use This Tool
Systematize keyword harvesting
Turn the ad-hoc habit of 'moving good terms to exact' into a repeatable, threshold-driven process you run every cycle.
Take control of bids
Exact match lets you set the precise bid for a proven term instead of inheriting whatever Amazon's broad-match algorithm decides.
Structure auto/broad correctly
Regular graduation keeps discovery campaigns doing discovery — and moves the winners into the controlled, efficient part of your account.
Batch promote in one upload
Instead of adding keywords one at a time, promote every ready term at once with a single bulk file.
Frequently Asked Questions
Graduation is the practice of taking a search term that has proven it converts inside an auto or broad campaign and promoting it to a dedicated exact-match keyword — usually in a separate campaign. It gives you bid control over your best-performing terms and prevents them from continuing to spend at less-efficient broad-match rates.
A common threshold is 2-3 orders minimum at an acceptable ACOS, but scale it to your product. A high-priced product with few orders may justify graduation on 1-2 conversions if ACOS is healthy; a cheap, high-volume product should wait for a clearer signal. The point is statistical confidence that the conversion wasn't luck.
Usually yes — once a term is running as exact match in a dedicated campaign, add it as a negative exact in the original auto/broad campaign so the two don't compete against each other and inflate your CPCs. This is exactly the kind of overlap our Keyword Cannibalization Analyzer helps you catch.
No — it makes them healthier. Auto and broad campaigns are meant to find new terms, not to run proven ones forever. Graduating winners and negating them keeps discovery campaigns focused on their real job while your budget for proven terms works harder in exact match.
Yes — free, no login required, and your report is parsed entirely in your browser. It's part of the free Amazon PPC tool suite by Ads Acceleration.
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