Search Term Analysis

Analyze SP and SB Search Term Reports. View interactive ACOS band charts, identify high-ACOS bleeding terms, high converting keywords, and untested search terms.

What This Tool Does

  • Goal: Identify high-ACOS bleeding terms, highly converting terms, and untested keywords.
  • Analysis: Parses your SP and SB Search Term Reports.
  • Visualization: Displays interactive pie charts showing spend distribution across ACOS bands.
  • Export: Download findings into a neat, 4-sheet Excel report.

How To Use

  1. Download your Search Term Report or Bulk Operations file from Amazon.
  2. Upload the .xlsx file below.
  3. Adjust your ACOS, CVR, and Click thresholds to customize the view.
  4. Explore the different tabs and click Export to save your analysis.
1

Set Thresholds

Configure your analysis criteria.

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clicks
2

Upload File

Select your Amazon Search Term Report .xlsx

Click or drag your Amazon PPC Bulk File (.xlsx)

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