Bulk Sheet Audit
Upload your Amazon PPC bulk file and optional business report to generate a comprehensive multi-sheet Excel audit.
What This Tool Does
- Parses your SP, SB, and SD bulk sheets automatically.
- Generates up to 16 analysis sheets: Campaign, Match Type, Keyword, Placement, Branded, ASIN, and more.
- Calculates ACOS, ROAS, CPC, CTR, CVR, RPC per row.
- Exports a fully-formatted Excel workbook instantly.
How To Use
- Download your Bulk Operations file (.xlsx) from Amazon.
- Upload it below — SP, SB, SD sheets are auto-detected.
- Optionally upload a Business Report for ASIN-level analysis.
- Configure currency, branded terms, and click Generate.
Upload Files
Bulk file required — business report optional for ASIN sheets.
Click or drag your bulk file (.xlsx / .xls)
Click or drag business report (.xlsx / .csv)
Configure Analysis
Set currency, select sheets, and add branded terms.
Comma-separated ASINs
Comma-separated keywords
Comma-separated keywords
Your whole account, audited from one bulk file
Amazon's bulk file is the most complete picture of an ad account that exists — every campaign, bidding strategy, placement modifier, keyword, ASIN target, and its performance, in one export. It's also nearly unreadable: tens of thousands of rows across multiple sheets that only make sense after hours of pivot tables.
This audit does the pivot-table work for you. Upload your bulk file (plus an optional business report for ASIN-level context), mark your branded terms, and it produces a structured audit workbook: keyword targeting, ASIN and category targeting, bidding strategy summaries, placement modifiers, and branded versus non-branded performance — the same first-pass analysis we run when we take over an account.
How It Works
- 1
Export your bulk file
Seller Central → Campaign Manager → Bulk Operations. Request a full export covering your analysis window. Add a business report if you want ASIN-level sales context.
- 2
Configure the audit
Set your currency, pick which sheets to include, and add your branded terms so the audit can split branded from non-branded performance correctly.
- 3
Preview before downloading
Generate an on-screen preview of every audit sheet to verify the data parsed correctly — campaign counts, targeting rows, modifiers.
- 4
Download the audit workbook
Get a multi-sheet Excel report: KW targeting, ASIN targeting, category targeting, bidding strategy summary, and branded/non-branded splits — ready to work through or share.
When To Use This Tool
Account takeover due diligence
Inheriting an account from another agency or seller? One bulk file upload shows how it's actually structured — before you commit to a strategy.
Branded vs non-branded truth
Branded terms convert at several times the rate of generic ones and flatter your blended ACOS. Splitting them shows your real acquisition efficiency.
Bidding strategy review
See how campaigns distribute across dynamic bidding strategies and what each strategy actually costs — most accounts have never checked.
Quarterly deep audit
Monthly search-term reviews catch surface waste; a quarterly bulk-file audit catches the structural drift underneath — modifiers, strategies, and targeting overlaps.
Frequently Asked Questions
Campaign Manager shows one campaign at a time and hides structure. The bulk file exposes everything at once — every bid, modifier, strategy, and target across the account — which is what you need to find patterns: duplicated targets, inconsistent strategies, forgotten modifiers, and spend concentration you can't see screen by screen.
Because branded searches were going to convert anyway — shoppers searching your brand already chose you. Mixed together, branded performance masks how expensive your true customer acquisition is. An account with a 25% blended ACOS might run 8% branded and 45% non-branded — two very different problems requiring opposite actions.
The branded/non-branded split first — it reframes every other number. Then the bidding strategy summary: campaigns on 'up and down' bidding with weak conversion data are a common silent budget drain. Then ASIN targeting, which tends to accumulate defunct targets nobody prunes.
It's optional — the audit runs on the bulk file alone. Adding the business report enriches ASIN sheets with total sales context, letting you see ad performance next to overall product performance, including organic.
Yes — the bulk file is parsed entirely in your browser and never uploaded to any server. The tool is free with no login required, part of the free Amazon PPC audit suite by Ads Acceleration.
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