Beta Report Analysis
Upload your Amazon Sponsored Products Beta Report to generate a 10-sheet Excel dashboard with weekly/monthly tracking, match type breakdowns, n-gram analysis, and WOW/MOM summaries.
What This Tool Does
- Dashboards: Child and Brand-level breakdowns by match type, placement, and branded split.
- Tracking: Weekly & monthly search term and MT/PL performance trends.
- N-Gram: 1-4 word pattern analysis across child and brand ASINs.
- Output: Downloads a fully structured 10-sheet Excel report.
How To Use
- Download your Beta Report (.csv or .xlsx) from Amazon.
- Enter your Child ASINs and optional brand keyword.
- Optionally add a Parent-Child mapping for grouped dashboards.
- Set your preferred weekly/monthly periods and click Generate.
Upload Beta Report
Select your Beta Report (.csv or .xlsx)
Click or drag your Beta Report (.csv or .xlsx)
Required columns: Advertised product ID, Target match type, Placement classification, Search term, Impressions, Clicks, Purchases, Sales, Units sold, Total cost, Date
Configure Analysis
Refine your ASIN targets and analysis timeframe.
One ASIN per line for best results.
Used to distinguish branded traffic.
Format: ParentASIN, ChildASIN (one pair per line)
Only rows matching selected ad types will be included in the analysis.
Unlock the placement-level detail in Amazon's Beta report
Amazon's Sponsored Products Beta report carries detail the standard reports don't: search term performance broken down by placement classification and target match type, tied to specific advertised products. That granularity is exactly what you need to answer questions like 'does this search term convert on Top of Search but bleed on Product Pages?' — but the raw file is dense and awkward to work with.
This tool parses the Beta report and turns that placement-and-match-type detail into a usable analysis, so you can refine targeting at a level the standard search term report simply can't reach — down to which placement each term earns its keep on.
How It Works
- 1
Export the Beta report
Download your Sponsored Products Beta report (.csv or .xlsx) from Amazon Ads. It includes advertised product ID, target match type, placement classification, search term, and full performance columns.
- 2
Upload and configure
Drop the file in, then refine your ASIN targets and analysis timeframe. Everything is processed locally in your browser.
- 3
Analyze by placement and match type
See how each search term performs across placement classifications and match types — surfacing patterns the standard search term report can't show.
- 4
Refine your targeting
Use the placement-level view to adjust bids, placement modifiers, and negatives with far more precision than a blended term-level number allows.
When To Use This Tool
Placement-level term decisions
Discover that a term converts on Top of Search but wastes budget on Product Pages — then act on that specific gap instead of judging the term as a whole.
Match-type performance clarity
See how the same search term performs across match types, so you promote or negate it in the right places.
ASIN-specific analysis
Filter to specific advertised products to understand how each ASIN's search terms behave, rather than blending your whole catalog together.
Deep-dive audits
When a standard audit flags a problem term, the Beta report shows the placement-level detail needed to diagnose exactly why it's underperforming.
Frequently Asked Questions
It's a more detailed search term report Amazon has made available that breaks performance down by placement classification and target match type alongside the usual metrics, tied to specific advertised products. It exposes where and how each search term performs at a finer grain than the standard search term report, which reports terms without that placement split.
The standard Search Term Analysis classifies terms by overall performance — high converting, high ACOS, no sales. The Beta report adds the placement and match-type dimension, so you can see that a term is fine overall but only because strong Top of Search results are masking wasteful Product Pages spend. Use standard analysis for triage and the Beta report for precise diagnosis.
Because the same term behaves very differently by placement. A shopper who reaches your ad from Top of Search is in a different mindset than one who sees it on a competitor's product page. A blended term-level number hides that; the placement split lets you keep the profitable placements and cut the wasteful ones for the same keyword.
Advertised product ID, target match type, placement classification, search term, impressions, clicks, purchases, sales, units sold, and total spend. Exporting the full Beta report from Amazon Ads includes these by default — the tool reads them to build the placement-and-match-type analysis.
Yes — free, no login required, and the report is parsed entirely in your browser without being uploaded anywhere. Part of the free Amazon PPC audit suite by Ads Acceleration.
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