Beta Report Analysis
Upload your Amazon Sponsored Products Beta Report to generate a 10-sheet Excel dashboard with weekly/monthly tracking, match type breakdowns, n-gram analysis, and WOW/MOM summaries.
What This Tool Does
- Dashboards: Child and Brand-level breakdowns by match type, placement, and branded split.
- Tracking: Weekly & monthly search term and MT/PL performance trends.
- N-Gram: 1-4 word pattern analysis across child and brand ASINs.
- Output: Downloads a fully structured 10-sheet Excel report.
How To Use
- Download your Beta Report (.csv or .xlsx) from Amazon.
- Enter your Child ASINs and optional brand keyword.
- Optionally add a Parent-Child mapping for grouped dashboards.
- Set your preferred weekly/monthly periods and click Generate.
Upload Beta Report
Select your Beta Report (.csv or .xlsx)
Click or drag your Beta Report (.csv or .xlsx)
Required columns: Advertised product ID, Target match type, Placement classification, Search term, Impressions, Clicks, Purchases, Sales, Units sold, Total cost, Date
Configure Analysis
Refine your ASIN targets and analysis timeframe.
One ASIN per line for best results.
Used to distinguish branded traffic.
Format: ParentASIN, ChildASIN (one pair per line)
Only rows matching selected ad types will be included in the analysis.
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