Audit Tool Suite
Professional-grade Amazon PPC audit tools. Select the analysis you need below.
Bulk Sheet Audit
Upload your Amazon PPC bulk file and optional business report to generate a comprehensive 16-sheet Excel audit report with campaign, keyword, placement, branded, and ASIN-level breakdowns.
Search Term Analysis
Analyze SP and SB Search Term Reports from your bulk file. View interactive ACOS band pie charts, identify high ACOS bleeding terms, high converting keywords, and untested search terms.
Beta Report Analysis
Upload your Amazon Sponsored Products Beta Report CSV to generate a 10-sheet Excel dashboard with weekly/monthly tracking, match type breakdowns, n-gram analysis, and WOW/MOM summaries.
A full Amazon PPC audit, from your own reports
A proper PPC audit answers three questions: where is money being wasted, what's already working that you could scale, and is the account structured to grow. Agencies charge for this because doing it by hand means hours in spreadsheets across multiple exports. This suite runs the same analysis on your own files — free, in your browser, in minutes.
Each tool tackles one layer of the audit. Start with the Bulk Sheet Audit for the account-wide structural picture, use Search Term Analysis to sort every term into keep-cut-scale buckets, and drill into the Beta Report Analysis for placement-level precision. Together they give you the complete first-pass audit we'd run on a new account.
When To Use This Tool
Bulk Sheet Audit
Upload your bulk file for an account-wide audit: campaign structure, bidding strategies, placement modifiers, ASIN targeting, and branded vs non-branded performance.
Search Term Analysis
Sort every SP and SB search term into high-converting, high-ACOS, and no-sales buckets so you know exactly what to scale, cut, or negate.
Beta Report Analysis
Go deeper with placement and match-type detail, revealing how each search term performs across Top of Search, Product Pages, and more.
Run them in sequence
Structure first, then term-level triage, then placement-level precision — a repeatable audit workflow you can run every cycle.
Frequently Asked Questions
Run a light audit monthly — search term review and waste cleanup — and a deep structural audit quarterly using the Bulk Sheet Audit. Monthly catches new wasteful terms and bid drift; quarterly catches the structural issues that accumulate slowly: duplicated targets, inconsistent bidding strategies, and forgotten placement modifiers.
They work at different depths. Bulk Sheet Audit is the account-wide structural view from your bulk file. Search Term Analysis classifies individual search terms by performance for keep-cut-scale decisions. Beta Report Analysis adds placement and match-type detail for precise, term-by-term diagnosis. Use them in that order for a complete audit.
Each is useful on its own — but they compound. The Bulk Sheet Audit tells you where to look, Search Term Analysis tells you which terms to act on, and the Beta Report tells you exactly why a term underperforms. For a one-time cleanup, start with Search Term Analysis; for ongoing management, use all three.
Yes — every tool in the suite is free with no login required, and all files are parsed entirely in your browser without being uploaded anywhere. They're part of the 20+ free Amazon PPC tools built by Ads Acceleration.