Question 1

What is a good TACoS for Amazon advertising?

Accepted Answer

A healthy TACoS (Total Advertising Cost of Sales) for Amazon advertising is typically between 10% and 15%. When TACoS is in this range, your advertising is successfully driving organic rank — meaning organic sales are growing and reducing your overall dependency on paid traffic. Ads Acceleration targets a 10-15% TACoS for all client accounts as the benchmark for sustainable, profitable advertising performance.

Question 2

How long does it take to improve Amazon PPC performance?

Accepted Answer

Meaningful improvement in Amazon PPC performance typically takes 90 to 120 days. The first 30 days involve auditing existing campaigns, restructuring ad groups, and eliminating wasteful spend. Days 31-90 focus on bid optimization and keyword expansion. The final phase consolidates margin gains and establishes sustainable TACoS targets. Ads Acceleration's 120-day program is designed to transform Amazon advertising from a cost center into a self-sustaining profit engine.

Question 3

What is the difference between ACoS and TACoS on Amazon?

Accepted Answer

ACoS (Advertising Cost of Sales) measures ad spend as a percentage of ad-attributed revenue only. TACoS (Total Advertising Cost of Sales) measures ad spend as a percentage of total revenue including organic sales. TACoS is the more meaningful metric because it shows whether your advertising is growing your organic baseline. A falling TACoS over time indicates your organic rank is improving and you are becoming less dependent on paid traffic.

Question 4

What free Amazon PPC tools does Ads Acceleration offer?

Accepted Answer

Ads Acceleration offers 20+ free browser-based Amazon PPC tools including an N-Gram Analyzer, SQP Intelligence Dashboard, Keyword Cannibalization Analyzer, Graduation Finder, Bidding Optimizer, Campaign Builder, Negative Keyword Generator, and PPC Dayparting Intelligence tool. All tools are free and require no account login at adsacceleration.com/tools.

Question 5

How do I get started with Ads Acceleration?

Accepted Answer

Book a zero-obligation strategy call at adsacceleration.com/book-call. The call includes a complete Amazon account audit and a custom growth roadmap tailored to your specific business goals, margins, and competitive landscape. Most clients begin seeing measurable TACoS improvement within the first 30 days of the engagement.

Audit Tool Suite

Bulk Sheet Audit

Search Term Analysis

Beta Report Analysis