The terms we work under

We provide Amazon advertising management services, which may include:

• Campaign strategy, structure, and setup across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Bid management, budget pacing, and placement optimization.
• Keyword research, search-term mining, negative keyword management, and product targeting.
• Performance reporting, analysis, and ongoing recommendations.
• Advisory input on listings, creative, and account health as it relates to advertising performance.

We also publish a suite of free Amazon PPC tools — calculators, analyzers, and audit utilities — available to anyone, with or without a paid engagement.

As a client, you acknowledge and agree that:

• You own and remain fully responsible for your Amazon Seller Central and Amazon Advertising accounts, including their standing, health, and continued good order.
• You own and control your advertising budget. You set the spend levels, and all advertising spend is your obligation.
• You are responsible for your product listings, images, copy, claims, pricing, inventory, fulfilment, and product safety and legal compliance.
• You are responsible for complying with Amazon’s policies, terms of service, and program requirements, and with all applicable laws in the markets you sell in.
• You will provide accurate, current account access and information and keep it current — including telling us promptly of changes to permissions, payment methods, product lines, or inventory that affect campaigns.
• You will respond to reasonable requests for information or approval within a reasonable time. Delays on your side may affect the results we can deliver.

We access your Amazon Advertising account only with your explicit authorization, granted through Amazon’s own user-permission or API authorization systems, and only to the extent needed to deliver the services you engaged us for. We never ask for or store your Seller Central password.

We will not use your account access for any purpose outside the agreed services, will not make changes beyond the agreed scope without your approval, and handle everything we see under our Privacy Policy.

Our fees are set out in your written service agreement or proposal. Depending on the engagement they take the form of a fixed monthly retainer, a percentage of managed ad spend, or a combination of the two, and are quoted in US dollars.

• Billing cycle. Fees are invoiced monthly in advance unless your agreement states otherwise. Percentage-of-spend components are reconciled against actual spend for the period.
• Amazon ad spend is separate. Amazon bills your advertising spend directly to you through the payment method on your own Amazon account. We never receive, hold, or invoice your ad budget, and our fees are in addition to it.
• Payment terms. Invoices are due within 7 days of issue unless agreed otherwise.
• Late payment. We may pause work and suspend campaign management on accounts more than 14 days overdue, after written notice. Reasonable recovery costs may be added to overdue balances.
• Taxes. Fees exclude any applicable taxes, duties, or bank charges, which are your responsibility.
• Refunds. Fees for services already performed are non-refundable. Where an engagement ends mid-cycle, any prepaid fee covering a period in which no work was performed is refunded pro rata.

Engagements run month to month unless your agreement sets a fixed initial term. Either party may terminate for convenience on 30 days’ written notice. Either party may terminate immediately for material breach not cured within 14 days of written notice, or if the other party becomes insolvent.

On termination:

• Our access to your Amazon Advertising account ends, and you should also revoke permissions from your own account settings.
• Fees for work performed up to the termination date remain payable.
• Campaigns, keywords, and account structures built during the engagement stay in your account and are yours.
• We handle and delete your data according to the retention periods in our Privacy Policy, and will delete it sooner on written request.

Those factors include, without limitation:

• Competitor bidding behaviour, new entrants, and price movements in your category.
• Changes to Amazon’s advertising platform, auction mechanics, ranking algorithms, policies, or reporting.
• The quality, pricing, reviews, and conversion rate of your listings.
• Inventory availability, stock-outs, Buy Box loss, and suppression or suspension of listings.
• Seasonality, category demand shifts, and broader market conditions.
• Your budget level, and the speed of your decisions and approvals.

Any figures, case studies, percentages, or client results shown on this website describe past outcomes for specific accounts under specific conditions. They are illustrative only, are neither typical nor average, and are not a prediction, promise, or guarantee of what your account will achieve. We commit to professional skill and care in performing the services — not to a particular result.

We own all rights in this website, its content, design, and code, and in our free tools, frameworks, templates, methodologies, and analytical processes — including anything we develop or improve while delivering services. Nothing in these terms transfers those rights to you. You may use our tools and read our content for your own business purposes, but you may not copy, scrape, resell, republish, or reverse-engineer them.

You own your brand assets, trademarks, product content, listings, and the campaign data generated in your Amazon account, including the campaigns and structures we build there. You grant us a limited licence to use your brand assets and account data solely to deliver the services during the engagement.

Each party will keep the other’s non-public information confidential, use it only for the purposes of the engagement, and protect it with at least reasonable care. This covers your account data, margins, costs, product roadmap, and strategy, and our pricing, methodologies, and internal materials. It does not cover information that is already public, independently developed, or lawfully received from a third party, and it does not prevent disclosure that is legally required — where we will tell the other party if permitted to. These obligations continue for three years after the engagement ends.

To the maximum extent permitted by law, our total aggregate liability arising out of or relating to these terms or the services — whether in contract, tort, negligence, or otherwise — is limited to the total service fees you paid us in the three (3) months immediately preceding the event giving rise to the claim. Advertising spend paid to Amazon is not a fee paid to us and is excluded from that calculation.

We are not liable for any indirect, incidental, special, consequential, or punitive damages, nor for loss of profit, revenue, sales, goodwill, data, business opportunity, or anticipated savings, even if we were advised such loss was possible.

We are specifically not liable for: suspension, restriction, deactivation, or closure of your Amazon seller or advertising account; listing suppression or removal; loss of Buy Box; changes made to your account by you or by other parties with access to it; ad spend incurred through your own budget settings; or the outcome of any Amazon enforcement decision.

Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for fraud or for death or personal injury caused by negligence.

You agree to indemnify, defend, and hold harmless Ads Acceleration LLC, its owners, officers, employees, and contractors from and against any claim, demand, loss, liability, penalty, or expense (including reasonable legal fees) arising out of or relating to: your products, listings, claims, images, or copy; your infringement of any third party’s intellectual property or other rights; your breach of Amazon’s policies or of any applicable law or regulation; your breach of these terms; or your instructions to us where we followed them in good faith.

Their output is informational and depends entirely on the data you supply. We make no warranty as to accuracy, completeness, reliability, or fitness for a particular purpose, and the results are not professional, financial, legal, tax, or business advice. You are responsible for verifying any output before acting on it, and any decision you make on the basis of a tool’s output is yours alone.

We may change, restrict, or withdraw any free tool at any time without notice, and we do not guarantee uninterrupted availability.

We are not responsible or liable for outages, downtime, latency, data delays, reporting discrepancies, API deprecations, feature removals, pricing changes, policy changes, or enforcement actions by Amazon or any other third-party provider, nor for any loss they cause. Where a platform change affects the services we will tell you and work with you to adapt the approach.

Links from this site to third-party websites are provided for convenience. We neither control nor take responsibility for their content, products, or privacy practices.

These terms and any dispute arising out of them or the services are governed by the laws of the State of Wyoming, United States, without regard to its conflict of law rules. The UN Convention on Contracts for the International Sale of Goods does not apply.

The parties submit to the exclusive jurisdiction of the state and federal courts located in Natrona County, Wyoming. Before filing a claim, both parties agree to attempt to resolve the dispute in good faith by written notice and discussion for at least 30 days.

If any provision of these terms is found unenforceable, the remainder stays in force. Our failure to enforce a provision is not a waiver of it.

We may update these terms as our services or legal obligations change. The “last updated” date at the top of this page always reflects the current version. Material changes affecting active clients are notified by email before they take effect. Continued use of the website, the tools, or our services after an update constitutes acceptance of the revised terms.

Questions about these terms? Get in touch.

For how we handle your data, read our Privacy Policy.