Scale your RevenueRankings on Amazon with a dedicated in-house PPC team

Most agencies optimise to ACoS, because ACoS is the easy number to move — cut spend, ACoS drops, the report looks good, and total sales quietly fall with it. We manage to TACoS and true margin instead, which means judging every campaign by what it does to the whole account rather than to its own line item. The target is a sustainable 10-15% TACoS with organic rank climbing alongside paid, across Sponsored Products, Sponsored Brands and Sponsored Display, over a 120-day program.

A healthy TACoS (Total Advertising Cost of Sales) for Amazon advertising is typically between 10% and 15%. When TACoS sits in that range, your advertising is successfully driving organic rank — organic sales are growing and your dependency on paid traffic is falling. Ads Acceleration targets a 10-15% TACoS for all client accounts as the benchmark for sustainable, profitable advertising performance.

ACoS (Advertising Cost of Sales) measures ad spend as a percentage of ad-attributed revenue only. TACoS (Total Advertising Cost of Sales) measures ad spend as a percentage of total revenue, including organic sales. TACoS is the more meaningful metric because it shows whether your advertising is growing your organic baseline. A falling TACoS over time means your organic rank is improving and you are becoming less dependent on paid traffic.

Meaningful improvement typically takes 90 to 120 days. The first 30 days go on auditing existing campaigns, restructuring ad groups, and cutting wasteful spend. Days 31-90 focus on bid optimisation and keyword expansion. The final phase consolidates the margin gains and settles a sustainable TACoS target. Our 120-day program is built to turn Amazon advertising from a cost centre into a self-sustaining profit engine.

Mostly 7 and 8-figure Amazon brands — we have managed over $20M in ad spend across them. If you are smaller than that, a retainer probably will not pay for itself yet. Our free tools do a good part of what we would be doing by hand in month one, so start there and come back when the spend justifies it.

A call every two weeks, and your sign-off on anything structural. The day-to-day bid and keyword work is ours. You keep full ownership and access to your Seller Central account the entire time — we work inside your account, not behind a dashboard you cannot audit.

Thirty minutes with Farhan, the founder, rather than a salesperson. We go through your account together and you leave with a written audit and a growth roadmap — yours to keep and act on whether or not you hire us. There is nothing to sign on the call.

Over 20 free browser-based Amazon PPC tools, including an N-Gram Analyzer, SQP Intelligence Dashboard, Keyword Cannibalization Analyzer, Graduation Finder, Bidding Optimizer, Campaign Builder, Negative Keyword Generator, and Dayparting Intelligence. They are all free and none of them require an account — they run in your browser at adsacceleration.com/tools.